North Bros. Manufacturing Company - Philadelphia, PA


Marketing, Advertising and Sales


"The successful advertising of the "Yankee" tools by the North Brothers Mfg. Co. is noteworthy in that general mediums were used, such as the Saturday Evening Post, although the goods made appeal to a limited class, mechanics whose principal consideration in choosing tools was increased efficiency. With supplementary film exhibits, newspaper advertising, and cooperation with dealer and consumer, the company has emphasized the trademark "Yankee" in the consumer's mind."

How Yankee Tools Created Their Own Market. By Ruth Leigh. Advertising & Selling, 1917

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Yankee Braces


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