"But also it is an age of cheap
imitations of good tools; as the tools user discovers for his
Good tools serve you... add satisfaction to
your work and money to your purse. Imitations trade on the
reputation of good tools. By deception, they rob you of
your money, time, labor. Poor tools soon take away a man's
pride in workmanship. Like the wolf in sheep's clothes the imitation tool is made to look like the good tool -
externally. You find out what is inside only after you
parted with your money.
Often you can tell a poor tool from
good tool by the price. Your realize that the price is too
low to give you reliable tool you want. A cheap imitation
is an extravagance. Safe rule, always, in buying tools, is
to make sure of the brand name."
North Bros., 1931